Welcome to "Starting Your Solo Massage Practice: The 12-Month Plan (Without Costly Mistakes)"
This 3 hour course is designed for massage therapists who want to start a solo practice without rushing into costly decisions or unstable business structures.
Rather than focusing on generic business plans, this training provides a practical, step-by-step 12-month roadmap tailored specifically to the realities of the massage therapy and wellness industry.
Participants will learn how to build a solo practice with intention by understanding financial responsibilities, marketing priorities, rental considerations, and common contractual pitfalls before committing to overhead or long-term leases.
The course emphasizes strategic timing, decision-making, and resource allocation so therapists can avoid common mistakes such as overspending on equipment, underestimating expenses, or entering agreements that limit flexibility.
This training is ideal for therapists who want to work independently, are not planning to hire staff immediately, and want to create a business that is stable, repeatable, and created for long-term growth.
While this course is business-focused, it reinforces:
- Appropriate treatment scheduling and workload management
- Understanding of physical demands on the therapist’s body
- Balancing client care with sustainable work capacity
- Not suitable for therapists seeking rapid expansion or multi-staff clinic development immediately
- Emphasizes realistic pacing to avoid stressers, mental burnout, and financial strain
- Reinforces ethical marketing and scope of practice boundaries
Prerequisites
- Registered Massage Therapist (RMT) or equivalent
- Massage therapy students within 6–12 months of graduation may attend
- Basic understanding of treatment planning and client care
Delivery Method
- Live online workshop (a zoom link is emailed to students 7 days before the course starts).
- Lecture-based teaching with guided exercises
- Workbook and planning templates included
Learning Outcomes
By the end of this course, participants will be able to:
- Develop a clear 12-month plan for starting a solo massage practice
- Identify and avoid common financial and operational pitfalls
- Understand rental options and evaluate lease or contractor agreements
- Prioritize essential business tasks over low-impact activities
- Create a simple and effective marketing approach specific to massage and wellness therapies
- Establish realistic financial expectations and expense planning
- Have a framework for a repeatable client system
- Make informed decisions about timing, growth, and future expansion
About Your Instructor
Kelly Cabrera, RMT, owner of Breakthrough Massage Academy and co-owner of 4 Elements Wellness Clinic, has 16 years of experience building a massage therapy business from the ground up. She has worked through multiple rental models, has trialed multiple pricing and expense models based on real outcomes, and grown a multi-disciplinary clinic that expanded during COVID-19.
Through years of hands-on practice and mentoring, she brings practical insight into what actually works when starting and sustaining a solo massage practice.
What I Believe About Business: Owning a massage practice isn’t for everyone. The income can be unstable, and the responsibility can feel heavy. You don’t need perfect education to succeed, but you do need to understand what you’re stepping into because once you’ve signed a lease or built something you can’t control, it’s a lot harder to step back and fix it.
Ready to Learn ?
This 3-hour live online training is designed to help massage therapists start a solo practice with clarity, structure, and realistic expectations.
Course Date: May 20, 2026 10:00am - 1:00pm (Edmonton/Mountain Time)
Price: $90.00
Click Here To Enrol
Instructor Contact
Kelly Cabrera, www.massagecec.com
Email: breakthroughmassageacademy@gmail.com
Phone: 403-332-1623